Andy Adams

Enthusiast
DISC Type : i

Senior Director of Consumer and Customer Care at Hallmark Cards

Kansas City, Missouri, United States

Overview

Andy is the Senior Director of Consumer and Customer Care at Hallmark, leveraging over 18 years of expertise in customer experience, brand positioning, and strategic development. He holds a Bachelor of Science from Missouri Southern State University and is described by colleagues as a wonderful team player who brings people together.

Andy is a passionate advocate for diversity and inclusion, having publicly expressed pride in working for a company that represents him as a member of the LGBTQIA+ community. He believes in the power of compelling marketing to foster strong connections between consumers and brands.

Unique fact: Andy once presented a new creative business initiative to a national audience of over 1, 200 people.

Personality Overview

Optimistic

Non-Confrontational

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Customer Experience
Has over 18 years of professional expertise in customer relations, consumer loyalty, and his current role is centered on customer and consumer care at Hallmark.
Diversity & Inclusion
Publicly shared his pride as a member of the LGBTQIA+ community and the importance of representation in products, calling it vital to feel "seen and valued. "
Creative Marketing
Has a background as a Senior Marketing Manager and proudly shared his team's work on a Valentine's Day TV spot, showing a passion for creative brand expression.

Media Appearances

Andy has no verified media appearances

Work History

2-2024
Senior Director of Consumer and Customer Care at Hallmark Cards
10-2022 - 2-2024
Director of Care at Hallmark Cards
9-2022 - 10-2022
Senior Marketing Manager at Hallmark Cards
12-2013
Brand Navigator at Blacktop Creative
1-2012 - 8-2013
Manager, Marketing Communications at Applebee's

Education

1993 - 1997
Bachelor of Science (B.S.) from Missouri Southern State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Kansas City, Missouri, United States Job Level : Senior Designation : Senior Director of Consumer and Customer Care at Hallmark Cards
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Andy

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Andy take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Andy

Personality Compatibility


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