Andy Beale

Enthusiast
DISC Type : i

Director of Technology, Premier League Studios at The Premier League

Greater London, England, United Kingdom

Overview

Andy Beale is a senior technology and operations leader, currently serving as the Director of Technology for Premier League Studios. With a background as Head of Engineering at BT Sport, he specializes in broadcast infrastructure, innovation strategy, and leading transformational projects in the media landscape.

Andy is passionate about fostering new talent and diversity within the media technology sector. He co-founded and chairs the Rise Academy, a STEM outreach program for young people, and serves as a Non-Executive Director for Rise, an award-winning gender advocacy group.

He is the co-founder of an award-winning charity, the Rise Academy, dedicated to inspiring young people to pursue technology careers in the media and entertainment industry.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Broadcast Innovation
He has a history of driving technical innovation and strategy, formerly at BT Sport and now in his role at Premier League Studios.
Youth STEM Education
Co-founded and chairs the Rise Academy, a charity that educates and inspires young people about technology careers in media, for which he has won awards.
Diversity in Media
Actively promotes diversity and inclusion through his work with the Rise Academy and as a Non-Executive Director for Rise, a group supporting women in broadcast.

Media Appearances

Andy Beale scores new role at the Premier League. Featured in TVB Europe

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Andy Beale joins The Premier League as director of .... Featured in BroadcastNow

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Work History

5-2025
Director of Technology, Premier League Studios at The Premier League
12-2024 - 5-2025
Business Development Director, EMEA at Ateliere Creative Technologies
4-2024
Co-Founder & Chair of Trustees at Rise Academy
9-2023 - 12-2024
Consultant at Speedy Media Services
4-2023
Non Executive Director at Rise

Education

1995 - 1997
Education details unavailable from Ravensbourne University London

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Director of Technology, Premier League Studios at The Premier League
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Andy

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Andy take some risk or not?

  • They can take some low-probability risks if needed.

You And Andy

Personality Compatibility


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