Andy Broad

Energizer
DISC Type : I

Head of Cyber Security at Landsec

Greater London, England, United Kingdom

Overview

Andy Broad is a long-tenured cybersecurity leader at Landsec, having progressed through various IT roles within the company. He is responsible for developing and implementing the cyber strategy to protect the business, with a focus on changing the cultural perception of security issues and securing the built environment against modern threats.

Personality Overview

Full Of Energy

Enthusiastic

Relationship Oriented

They are people oriented, friendly and like creating new connections.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Built Environment Security
Passionate about securing the built environment. He has recently participated in panels and webinars discussing cyber resilience specifically for the real estate and property technology sectors.
Cyber Culture Shift
Emphasizes that cybersecurity is everyone's responsibility and focuses on changing the cultural perception of cyber issues, getting top-down support from leadership to enact real change.
Property Technology
Highlights the rapid evolution of property technology and is actively involved in hiring for roles that merge IT skills with this emerging field.

Media Appearances

Andy has no verified media appearances

Work History

1-2022
Head of Cyber Security at Landsec
6-2017 - 1-2022
Head of Tech Service Delivery at Landsec
1-2012 - 6-2017
Head of Infrastructure Services at Landsec
3-2009 - 1-2012
IS Operations Manager at Landsec
1-2008 - 3-2009
Infrastructure Solutions Manager at Landsec

Education

Andy has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of Cyber Security at Landsec
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Andy

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Andy take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Andy

Personality Compatibility


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