Andy Fraser

Pioneer
DISC Type : Dis

Senior Account Executive - UKI & Nordics at Hyland

United Kingdom

Overview

Andy Fraser is an Enterprise Sales Leader at Hyland with over 20 years of experience developing business operations. He focuses on delivering AI-driven platform transformations for Financial Services and Insurance organizations in the UK, Ireland, and the Nordics. Colleagues describe him as hardworking, customer-focused, and strategic.

His background in scouting, culminating in achieving the highest possible honors, suggests a strong foundation in discipline and community leadership. He is considered a selfless professional who is consistently engaged in helping those around him succeed, reflecting a deep-seated commitment to elevating others.

Unique fact: Andy is a recipient of the Queen Scout award, the highest honor in UK Scouting.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

AI Transformation
His professional focus and recent activity center on helping clients in regulated industries achieve their AI and digital transformation goals.
Financial Services
He leads Hyland's strategy for the financial services sector, with deep expertise in wealth management, pensions, regulatory compliance, and payments.
Leadership & Service
As a recipient of the Queen Scout and Chief Scout awards, he has a demonstrated history of leadership and personal development through service.

Media Appearances

Andy has no verified media appearances

Work History

4-2025
Senior Account Executive - UKI & Nordics at Hyland
2-2020
FSI UK&I Account Executive at Hyland
12-2018 - 2-2020
Account Executive at NetSuite
4-2015 - 11-2018
Senior Business Consultant at OrderWise
11-2003 - 4-2015
Business Develop / Regional Sales Manager at John Paul Mitchell Systems

Education

1992 - 1996
Education details unavailable from King Edward VII School

More Information

Social Presence :

Prographics :

Exp : 25 Location : United Kingdom Job Level : N/A Designation : Senior Account Executive - UKI & Nordics at Hyland
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Andy

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They are generally fast movers and can take quick decisions
  • Can Andy take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Andy

Personality Compatibility


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