Andy Gaskell MCIM CMktr

Visionary
DISC Type : Ds

Global Marketing Lead - Artificial Intelligence at BSI

Marston Moretaine, England, United Kingdom

Overview

Andy Gaskell is a proactive and strategic marketing leader with over 18 years of experience, currently serving as the Global Marketing Lead for Artificial Intelligence at BSI. Described by colleagues as a reliable team player, he specializes in global campaign management, SEO, and website development.

Outside of work, Andy is a dedicated endurance athlete who recently completed the 26. 2-mile Nice to Cannes Marathon. He is passionate about social causes, using his running endeavors to raise money and awareness for charities working to end hunger in the UK.

He ran a full marathon along the French Riviera to support The Trussell Trust charity.

Personality Overview

Goal-Oriented

Objective Evaluator

Direct & Assertive

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI Marketing
He recently started a new position as the Global Marketing Lead for Artificial Intelligence at BSI, indicating a primary professional focus on this emerging field.
Inclusive PPE
He has recently been involved in organizing events and discussions with industry leaders on the topic of making Personal Protective Eyewear more inclusive for all users.
Market Access
His previous role involved managing global marketing campaigns for BSI's Market Access and Product Certification business, where he was responsible for lead generation.

Media Appearances

Andy has no verified media appearances

Work History

11-2025
Global Marketing Lead - Artificial Intelligence at BSI
10-2024 - 11-2025
Global Campaign Manager - Market Access - Product Certification at BSI
1-2023 - 10-2024
Senior Marketing Manager at BSI
3-2020 - 1-2023
Group Communications Manager at Willmott Dixon
6-2018 - 1-2020
Marketing Manager - Regional Building at Kier Group

Education

2012 - 2013
Chartered Institute of Marketing Professional Postgraduate Diploma from De Montfort University
2003 - 2007
BA from University of Hull

More Information

Social Presence :

Prographics :

Exp : 14 Location : Marston Moretaine, England, United Kingdom Job Level : Mid-senior Designation : Global Marketing Lead - Artificial Intelligence at BSI
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Andy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Andy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Andy

Personality Compatibility


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