Andy Gilreath

Energizer
DISC Type : I

Director of Marketing & Innovation at Actera

Newtown, Pennsylvania, United States

Overview

Andy Gilreath is the Director of Marketing & Innovation at Actera, leveraging a unique background that began with a B. S. in Chemistry from Penn State. Her career blends deep technical expertise in cosmetic formulation from her time at LOréal with a focus on consumer-centric trends. Colleagues describe her as knowledgeable, resourceful, diligent, and a great leader.

Driven by a lifelong passion for the arts, Andy views makeup as a creative and personal artistic medium. This interest in combining art with science fueled her career path. Outside of her primary role, she has been a dedicated careers in cosmetics mentor for her alma mater, Penn State, since graduating.

Inspired as a teenager by reading about cosmetic chemists in Allure magazine, she purposefully pursued a chemistry degree to achieve her dream job.

Personality Overview

Imaginative

Believer

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Cosmetic Chemistry
Her entire career is built on a foundation of cosmetic science, having earned a chemistry degree specifically to formulate beauty products and previously leading R&I labs at L'Oréal.
Student Mentorship
She has a long-standing commitment to helping young scientists, serving as a career mentor for the Penn State chemistry department since 2011.
Art & Science Fusion
She explicitly pursued chemistry to connect with her love for art, seeing makeup as an artistic medium and enjoying the creativity in product formulation.

Media Appearances

Andy has no verified media appearances

Work History

7-2023
Director of Marketing & Innovation at Actera
9-2021 - 7-2023
Technical Marketing Manager at Actera
6-2020 - 8-2021
Group Leader, R&I Makeup Indie Lab at L'Oréal
1-2019 - 6-2020
Group Leader, Makeup R&I Face Lab at L'Oréal
3-2016 - 12-2018
Senior Chemist, Makeup R&I Face Lab at L'Oréal

Education

2014 - 2019
M.S. from Fairleigh Dickinson University-Metropolitan Campus
2007 - 2011
B.S. from Penn State University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Newtown, Pennsylvania, United States Job Level : Mid-senior Designation : Director of Marketing & Innovation at Actera
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Andy

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Andy take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Andy

Personality Compatibility


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