Andy Watt

Energizer
DISC Type : I

Chief Financial Officer at Proxymity

London, England, United Kingdom

Overview

Andy Watt is the CFO of Proxymity, with over 20 years of experience scaling tech and SaaS firms from inception to maturity. An alumnus of Durham University, he has raised over $100 million in VC and PE funding. Colleagues describe him as pragmatic, professional, and collaborative, with superb commercial awareness.

He is passionate about partnering with CEOs and leadership teams to transition businesses from start-ups to established organizations. He also dedicates time to mentoring early-stage companies at Seedcamp, guiding them through their growth journey and helping them navigate the challenges of the tech industry.

His current company, Proxymity, provides a platform used by 94% of the FTSE 100, significantly improving shareholder democracy and engagement.

Personality Overview

Imaginative

Relationship Oriented

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Tech Fundraising
He has extensive experience raising over $100 million from Venture Capital and Private Equity firms for multiple early-stage, fast-growth technology companies.
Scaling SaaS Firms
His career is focused on building tech and SaaS companies from start-up to maturity by creating and implementing strategic and operational growth plans.
Shareholder Democracy
He recently celebrated Proxymity's platform being used by 94% of the FTSE 100 to power better shareholder communication and corporate governance.

Media Appearances

Andy has no verified media appearances

Work History

8-2021
Chief Financial Officer at Proxymity
3-2021
Seedcamp Mentor at Seedcamp
3-2021 - 8-2021
Interim CFO at Acin
9-2015 - 12-2020
Chief Financial Officer & Chief Operating Officer at JRNI
5-2014 - 9-2015
Senior Consultant at Venrex Investment Management

Education

1983 - 1986
BA from Durham University

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Financial Officer at Proxymity
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Insights For Selling To Andy

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andy is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Andy

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Andy move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Andy take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Andy

Personality Compatibility


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