Ane Longgaard

Questioner
DISC Type : c

Marketing Manager at Self-employed at www.anelonggaard.dk

Odense, Region of Southern Denmark, Denmark

Overview

Ane Longgaard is an experienced marketing leader with over 20 years in the field, holding a Cand. Merc. in International Marketing. Described as a creative and helpful team player, she has driven strategy for major brands like INTERSPORT and LEGOLAND and will join Herrens mark as Marketingchef in 2026.

Outside of her professional roles, Ane has an interest in wellness and active lifestyles, evidenced by her work with sports brands and events. She also actively supports the career of professional golfer Peter Launer Bæk, demonstrating a personal investment in athletic achievement.

Unique fact: Ane runs a "Sparringscafe, " offering hands-on marketing advice and inspiration to small businesses and fellow marketers.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Strategic Branding
Her 20-year career focuses on developing strong brand narratives and visual execution for companies like INTERSPORT, LEGOLAND, and freelance clients.
Health & Sustainability
Her upcoming role as Marketingchef at Herrens mark is driven by a passion for the company's focus on public health, sustainability, and ecology.
Experiential Marketing
Organized community-focused events like yoga retreats and marathon collaborations to connect with customers on a personal level.

Media Appearances

Ane has no verified media appearances

Work History

2-2016
Marketing Manager at Self-employed at www.anelonggaard.dk
11-2024 - 11-2025
Head of Markting/CMO at INTERSPORT Danmark A/S
6-2009 - 8-2015
Marketing Projektleder at Fynske Medier
6-2008 - 6-2009
Project Manager at Fingerspitz*
2-2006 - 6-2008
Online Team Leader og Online Marketing Coordinator at LEGOLAND Billund A/S

Education

1997 - 2003
Cand. Merc. International Marketing from Syddansk Universitet - University of Southern Denmark
1996 - 1997
1 årig hh from TietgenSkolen

More Information

Social Presence :

Prographics :

Exp : 19 Location : Odense, Region of Southern Denmark, Denmark Job Level : Middle Designation : Marketing Manager at Self-employed at www.anelonggaard.dk
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Insights For Selling To Ane

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ane is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ane

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ane move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ane take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ane

Personality Compatibility


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