Aner Shachar

Trailblazer
DISC Type : DI

Director, Revenue Operations at HomeBuddy

Toronto, Ontario, Canada

Overview

Aner Shachar is a senior leader with over a decade of experience in B2B sales, partner development, and revenue operations. As the Director of Revenue Operations at HomeBuddy, he focuses on creating operational efficiencies and managing key partnerships. Colleagues describe him as thoughtful, dedicated, insightful, and a highly effective team player.

Outside of his professional roles, Aner is deeply engaged with the tech community, recently attending HubSpots #Inbound2025 conference where he was impressed by new AI integrations and autonomous vehicle technology like Waymo. He champions a remote-first work culture but also cherishes the collaborative energy of in-person company events.

He holds a degree in Producing Engineering from the Harris Institute, an uncommon background for a revenue leader.

Personality Overview

Values Relationships

Informal

Charismatic

They are more likely to accept new and exciting technologies.  They will bat for you if they come to believe in you. They are charming and can persuade others to support their decisions.

Topics They Care About

Revenue Operations
This is his core function at HomeBuddy. He is also an active member of several professional communities focused on revenue generation, including RevOps Co-op and RevGenius.
B2B Partnership Development
His expertise includes developing and managing strategic B2B partnerships, and he is an executive member of the industry association Partnership Leaders.
AI in Sales Tech
After attending a recent HubSpot conference, he expressed excitement about the integration of AI assistants into sales and CRM products to enhance their capabilities.

Media Appearances

Aner has no verified media appearances

Work History

10-2023
Director, Revenue Operations at HomeBuddy
5-2022
Member at RevOps Co-op
6-2020
Executive Member at Partnership Leaders
6-2020
Member at RevGenius
10-2020 - 10-2023
Founder/President at Sameran Tech

Education

2004 - 2009
Bachelor's degree from York University
2009 - 2010
Producing Engineering from Harris Institute

More Information

Social Presence :

Prographics :

Exp : 5 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director, Revenue Operations at HomeBuddy
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Insights For Selling To Aner

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aner is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Aner

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Aner move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Aner take some risk or not?

  • If necessary, they will be ready to take risks.

You And Aner

Personality Compatibility


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