Angela Beswick

Enthusiast
DISC Type : i

Chief Revenue Officer at Stickybeak

Auckland, Auckland, New Zealand

Overview

Angela Beswick serves as the Chief Revenue Officer at Stickybeak, where she specializes in helping marketers succeed through rapid consumer testing. Her career is marked by senior leadership roles in revenue and sales at companies like MYOB and Cashfac. She holds a Bachelors degree from Leeds Beckett University.

Angela maintains a strong connection to her British roots, often sharing her appreciation for UK food brands. She values creating new family traditions with her husband and has an interest in how brands become part of personal stories and rituals.

She recently started a new Christmas tradition with her husband involving a specific brand of ready-to-pour eggnog.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Optimistic

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

FMCG Marketing
She recently hosted a highly interactive webinar focused on packaging effectiveness for FMCG marketers, demonstrating her deep interest and expertise in this specific sector.
Consumer Insights
Her work is centered on delivering rapid consumer testing, and she speaks about overcoming brand procrastination through data-driven decisions backed by real consumer feedback.
Revenue Growth
As Chief Revenue Officer with a background as Head of Revenue and Managing Director, her professional focus is on leading sales, partnerships, and driving business growth.

Media Appearances

Angela Beswick joins global consumer platform Stickybeak. Featured in StopPress

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Stickybeak appoints Angela Beswick as head of sales to lead strategic scaling initiatives. Featured in Campaign Brief

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Work History

12-2025
Chief Revenue Officer at Stickybeak
11-2024 - 12-2025
Head of Revenue at Stickybeak
2-2023 - 11-2024
Head of Global Partnerships at projectworks.io
6-2020 - 5-2022
Managing Director, APAC at Cashfac
2-2017 - 6-2020
National Manager - Strategic & New Business Sales at MYOB

Education

1996 - 2000
Bachelor's degree from Leeds Beckett University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Auckland, Auckland, New Zealand Job Level : Leadership Designation : Chief Revenue Officer at Stickybeak
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Insights For Selling To Angela

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Angela is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Angela

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Angela move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Angela take some risk or not?

  • They can take some low-probability risks if needed.

You And Angela

Personality Compatibility


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