Angelica Peretti

Critic
DISC Type : C

Country Manager Italy at Butternut Box | B Corp

Milan, Lombardy, Italy

Overview

Angelica Peretti is the Country Manager for Butternut Box in Italy, a Forbes Under 30 honoree, and a go-to-market expert. A graduate of Università Bocconi, she has co-founded a tech school and launched B2B AI products, leveraging her experience from both large corporations like Unilever and dynamic startups.

Described as curious and passionate about creating relationships, Angelica enjoys travel and sports. This curiosity extends to her professional life, where she works as a certified business and leadership coach, helping entrepreneurs and emerging leaders unlock their potential and achieve their goals.

She co-founded Digitazon, a platform designed to simplify the collaboration between companies and digital freelancers.

Personality Overview

Information Seeker

Precise

ROI Driven

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Go-to-Market Strategy
Identifies as a go-to-market expert and is currently building the Italian market for Butternut Box after previously launching a B2B AI product from scratch.
Leadership Coaching
As a certified coach, she is passionate about helping emerging leaders and entrepreneurs unlock their potential, drawing from her own corporate and startup experiences.
Team Building
Her stated focus is creating happy, high-performing teams. She is currently building the Butternut Box Italy team from the ground up.

Media Appearances

Angelica has no verified media appearances

Work History

9-2025
Country Manager Italy at Butternut Box | B Corp
5-2025
Mentor at Cosmico Italia
1-2025
Business & Leadership Coach at Le Coach
3-2025 - 10-2025
Chief Marketing Officer at Brainyware Srl
7-2018 - 3-2025
General Manager & Co-founder at Digitazon

Education

2013 - 2016
Master of Science (MSc) from Università Bocconi
2013 - 2013
Exchange Programme from University of Amsterdam

More Information

Social Presence :

Prographics :

Exp : 7 Location : Milan, Lombardy, Italy Job Level : Middle Designation : Country Manager Italy at Butternut Box | B Corp
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Insights For Selling To Angelica

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Angelica is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Angelica

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Angelica move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Angelica take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Angelica

Personality Compatibility


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