Angie Whitfield

Examiner
DISC Type : cs

President & CEO at Burnaby Board of Trade

Greater Vancouver Metropolitan Area, Canada

Overview

Angie Whitfield is the President and CEO of the Burnaby Board of Trade, bringing over twenty years of leadership in community engagement and business advocacy. A graduate of BCIT, she was recently appointed to the Mayor’s Task Force on Economic Growth and Resilience.

She describes herself as a natural "connector" who is passionate about building relationships and bringing people together to achieve shared goals. With an extensive background in team sports as both a player and coach, she understands and values the power of teamwork and leadership.

Unique fact: Angie has a deep background in team sports as both a participant and a coach, which she credits for shaping her leadership style.

Personality Overview

Late Adopter

Unexpressive

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are thorough and always follow a systematic approach.

Topics They Care About

Economic Growth
Appointed to the Mayor's Task Force on Economic Growth and Resilience to help shape strategies that strengthen Burnaby's economic position.
Business Advocacy
As CEO of the Board of Trade, she actively represents the interests of over 1, 100 member businesses on key issues like labor shortages and transportation.
Community Engagement
States that her passion is "building a community that supports business" and has a long career focused on fostering collaboration between diverse groups.

Media Appearances

Angie Whitfield named new Burnaby Board of Trade CEO. Featured in Business in Vancouver (BIV)

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Newly minted Burnaby Board of Trade CEO outlines a vision for a new era of business success. Featured in Vancouver Is Awesome

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Burnaby Board of Trade / Angie Whitfield, President & CEO. Featured in Lobbyists Registrar BC

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Work History

8-2024
President & CEO at Burnaby Board of Trade
9-2022 - 8-2024
Executive Director at New Westminster Chamber of Commerce
9-2021 - 9-2022
Event Operations at City of Surrey
1-2016 - 9-2021
Programs & Events Manager at Downtown New Westminster Business Improvement Association
9-2011 - 2-2016
Event & Marketing Coordinator at The Arbutus Club

Education

2002 - 2004
Marketing & Communications from British Columbia Institute of Technology
2000 - 2002
Diploma from Langara College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Vancouver Metropolitan Area, Canada Job Level : Leadership Designation : President & CEO at Burnaby Board of Trade
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Insights For Selling To Angie

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Angie is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Angie

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Angie move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Angie take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Angie

Personality Compatibility


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