Angus Harley

Questioner
DISC Type : c

Head of Growth - Octopus Fleet & Octopus Generation at Octopus Energy

Royal Leamington Spa, England, United Kingdom

Overview

Angus Harley is the Head of Growth at Octopus Energy, where he builds and scales growth functions for startup ventures. He specializes in using data and customer insight to drive performance. Colleagues and mentees describe him as thorough, thoughtful, approachable, and positive. He holds a BA (Hons) from Leeds Beckett University.

Outside of his core role, Angus is passionate about helping new ventures succeed. He serves as a Startup Mentor for Virgin StartUp, advising founders on their growth and marketing strategies. He also advises Voids, an organization focused on creating social value through community-focused collaborations.

He helps connect landlords with charitable organizations seeking space, delivering value to both parties.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Renewable Energy Tech
His focus at Octopus Generation involves merging renewable assets like solar and wind with technology to create innovative products that lower energy costs for large businesses.
B2B Growth Strategy
A core part of his expertise, focusing on B2B marketing strategy, market planning, and driving sales for new ventures within Octopus Energy.
Startup Mentorship
He actively advises startup companies on their growth plans and marketing strategies in his role as a mentor with Virgin StartUp.

Media Appearances

Episode 3: Growth – Inside Octopus Energy. Featured in Spotify

See Now

Work History

1-2026
Head of Growth - Octopus Fleet & Octopus Generation at Octopus Energy
10-2024 - 3-2026
Advisor at Voids
3-2024 - 2-2026
Head of Growth - Octopus Generation & B2B at Octopus Energy
2-2022 - 5-2024
Startup Mentor at Virgin StartUp
1-2022 - 4-2024
Head of Growth - B2B at Octopus Energy

Education

2006 - 2008
International Baccalaureate from International School Hamburg
2009 - 2012
BA (Hons) from Leeds Beckett University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Royal Leamington Spa, England, United Kingdom Job Level : Mid-senior Designation : Head of Growth - Octopus Fleet & Octopus Generation at Octopus Energy
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Insights For Selling To Angus

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Angus is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Angus

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Angus move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Angus take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Angus

Personality Compatibility


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