Angus Hartley

Doer
DISC Type : sd

Mentor at Hukm Launch Pad

London, England, United Kingdom

Overview

Angus Hartley is the Founder and Managing Director of Augment Equity, a specialist executive search firm he established in 2018. With over two decades of experience, he focuses on placing C-suite leaders into Private Equity and Venture Capital-backed businesses to maximize growth and shareholder returns. He holds a Bachelor of Science from Northumbria University.

Colleagues and clients describe Angus as a trusted, professional, and diligent partner with a personable style and a meticulous, research-led approach to finding talent.

Personality Overview

Strategic Planner

Long-term Focused

Risk-Accepting

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

PE & VC Leadership
His entire career is dedicated to finding and placing board-level leaders into private equity and venture capital-backed businesses to drive growth.
Maximizing Shareholder Returns
A key phrase he consistently uses, highlighting his focus on the financial and strategic success his placements bring to clients and their investors.
Executive Search Strategy
He prides himself on a meticulous, research-led approach that maps the entire market, not just candidates who are actively looking.

Media Appearances

Angus has no verified media appearances

Work History

11-2025
Mentor at Hukm Launch Pad
10-2018
Managing Director at Augment Equity Ltd
8-2012 - 9-2018
Director at Chief Officers Group
6-2008 - 8-2012
Head of Business Services at Directorbank
6-2007 - 6-2008
Associate Director at Flint Hyde

Education

2002 - 2005
Bachelor of Science (BSc) from Northumbria University

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Mentor at Hukm Launch Pad
URL has been copied!

Insights For Selling To Angus

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Angus is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Angus

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Angus move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Angus take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Angus

Personality Compatibility


Other Hukm Launch Pad Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.