Anica N.

Questioner
DISC Type : c

Field Marketing Manager EMEA at HARTING Technology Group

Germany

Overview

Anica is a Field Marketing Manager for the EMEA region at HARTING Technology Group, specializing in distribution marketing. Her background includes managing trade shows and events, as well as coordinating supplier training and merchandising accounts across Europe and Asia during her tenure at Wayfair. She holds a Bachelor of Arts from Saimaa University of Applied Sciences.

Anica recently returned to work from parental leave and stepped into a new role, demonstrating a thoughtful approach to her career progression. She values new perspectives and optimism in her professional journey. Her experience navigating a significant layoff from a previous company highlights her resilience.

After being laid off, she quickly secured a managerial position, showcasing her adaptability and drive.

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Distribution Marketing
Her current role is a new position she has taken on, focusing specifically on field marketing for distribution channels in the EMEA region.
Trade Shows & Events
Previously held the role of Manager for Trade Shows & Events for the D-A-CH region at HARTING, indicating significant experience in this area.
Supplier Relations
At Wayfair, she was responsible for the training experience for European and Asian suppliers and also managed key merchandising accounts.

Media Appearances

Anica has no verified media appearances

Work History

8-2025
Field Marketing Manager EMEA at HARTING Technology Group
1-2023 - 7-2025
Manager Trade Shows & Events D-A-CH at HARTING Technology Group
6-2021 - 9-2022
EU & Asia Training Coordinator at Wayfair
1-2019 - 6-2021
Merchandising Account Management at Wayfair
12-2018 - 12-2018
Merchandising Supplier Experience Intern at Wayfair

Education

2016 - 2018
Bachelor of Arts - BA from Saimaa University of Applied Sciences
2014 - 2018
Bachelor of Arts - BA from Hochschule Anhalt

More Information

Social Presence :

Prographics :

Exp : 6 Location : Germany Job Level : Middle Designation : Field Marketing Manager EMEA at HARTING Technology Group
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Insights For Selling To Anica

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anica is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Anica

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anica move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Anica take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Anica

Personality Compatibility


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