Aniket Pathak

Enthusiast
DISC Type : i

Head of Product - Customer Experience and Pricing at Compare the Market

Bengaluru, Karnataka, India

Overview

Aniket is a product leader with around 14 years of experience in B2B and B2C sectors like fintech, e-commerce, and cloud computing. Currently the Head of Product at Compare The Market, he has a proven history of launching profitable products at Amazon and FARFETCH. He holds an MBA from the UW Foster School of Business.



He drove the launch of features that generated €330 million in incremental revenue during his time leading the EU Shopping Experience at Amazon.

Personality Overview

Optimistic

Amiable & Agreeable

Consensus Focused

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Customer Experience
His current role is Head of Product for Customer Experience. He also led the on-device customer experience for Prime Video's global expansion at Amazon.
Data-Driven Products
As Head of Product for Data at FARFETCH, he launched machine learning models for customer lifetime value and pricing recommendations. He is passionate about data-driven decision-making.
Global Product Scaling
At Amazon, he drove the global expansion of Prime Video, scaling the application to over 90 million customers on living room devices worldwide.

Media Appearances

Aniket has no verified media appearances

Work History

3-2024
Head of Product - Customer Experience and Pricing at Compare the Market
9-2021 - 12-2023
Head of Product, Data at FARFETCH
5-2019 - 9-2021
Head of Product - Prime Video global expansion and on-device CX at Amazon
8-2017 - 4-2019
Lead Product Manager - EU Shopping Experience at Amazon
10-2016 - 8-2017
Senior Product Manager - AWS Commerce Platform at Amazon

Education

2014 - 2016
Master of Business Administration (M.B.A.) from UW Foster School of Business
2005 - 2009
B.Tech from Amity University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Head of Product - Customer Experience and Pricing at Compare the Market
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Insights For Selling To Aniket

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aniket is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Aniket

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Aniket move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Aniket take some risk or not?

  • They can take some low-probability risks if needed.

You And Aniket

Personality Compatibility


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