Aniket Sawant

Questioner
DISC Type : c

Planning Director at EssenceMediacom Australia & New Zealand

Australia

Overview

Aniket Sawant is a Planning Director at EssenceMediacom with over nine years of experience in media and marketing. A graduate of the Symbiosis Institute of Media and Communication, he specializes in integrated strategy for major brands and is currently augmenting his skills with a course in data science.

Outside of his core role, Aniket is passionate about the advertising world, curating noteworthy campaigns on his Instagram page, "@themediastuff". He actively explores emerging technologies, having recently completed a course on the Metaverse and NFTs to understand their marketing applications.

He was previously part of the prestigious GroupM Youth Executive Board, a program for high-potential young leaders in the industry.

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Data-Driven Marketing
He is currently studying Data Science to enhance marketing effectiveness and maintains a GitHub profile with related projects like customer segmentation.
Integrated Media Strategy
Has extensive experience building strategies across TV, Digital, Print, and OOH for brands in pharmaceuticals, social media, and luxury sectors.
Consumer Insights
His previous roles at Mindshare focused on strategy and consumer insights, and he was featured as one of Ad land's "Young Guns" for his work.

Media Appearances

Aniket has no verified media appearances

Work History

4-2025
Planning Director at EssenceMediacom Australia & New Zealand
4-2024 - 3-2025
Associate Director - New Business & Digital Strategy at Starcom
11-2022 - 4-2024
Strategy Director - Integrated Planner at EssenceMediacom
10-2021 - 4-2022
Senior Director - Strategy & Consumer Insights at Mindshare
11-2020 - 11-2021
Director - Strategy & Consumer Insights at Mindshare

Education

2014 - 2016
MBA in Communication Management from Symbiosis Institute Of Media And Communication, Pune
2010 - 2013
Bachelor of Commerce (B.Com.) from Brihan Maharashtra College Of Commerce

More Information

Social Presence :

Prographics :

Exp : 7 Location : Australia Job Level : Mid-senior Designation : Planning Director at EssenceMediacom Australia & New Zealand
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Insights For Selling To Aniket

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aniket is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Aniket

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aniket move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Aniket take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Aniket

Personality Compatibility


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