Aniket Sawant is a Planning Director at EssenceMediacom with over nine years of experience in media and marketing. A graduate of the Symbiosis Institute of Media and Communication, he specializes in integrated strategy for major brands and is currently augmenting his skills with a course in data science.
Outside of his core role, Aniket is passionate about the advertising world, curating noteworthy campaigns on his Instagram page, "@themediastuff". He actively explores emerging technologies, having recently completed a course on the Metaverse and NFTs to understand their marketing applications.
He was previously part of the prestigious GroupM Youth Executive Board, a program for high-potential young leaders in the industry.
Read the full overview →They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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