Patsy Swanson

Go-getter
DISC Type : d

Director - Business Development at TAO Digital Solutions

Orangeville, Ontario, Canada

Overview

Patsy is a technology sales leader with over 25 years of experience driving B2B revenue growth for Enterprise and Public Sector clients. Colleagues describe her as creative, collaborative, and supportive. She has completed a cybersecurity course at Harvard University, focusing on managing risk in the information age.

Outside of her professional life, Patsy is a proud mother and a dedicated, lifelong fan of the Toronto Maple Leafs. She has also committed time to voluntary work and parental caregiving during a career break, highlighting her focus on family and community.

She once served as the Director of Commercial Sales for Herjavec Group, reporting directly to CEO Robert Herjavec.

Personality Overview

Challenger

Fast-Paced

Self-Confident

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

B2B Sales Leadership
Her career spans multiple leadership roles, including CRO and Country Manager, focused on exceeding sales targets and driving significant revenue growth.
Digital Transformation
Her current role at TAO Digital Solutions centers on delivering transformative solutions that help clients thrive in the evolving digital economy.
Channel Partnerships
She has strong experience in scaling channel relationships to foster growth, a key aspect of her B2B strategy expertise.

Media Appearances

Patsy has no verified media appearances

Work History

11-2025
Director - Business Development at TAO Digital Solutions
3-2024 - 10-2025
Career Break at Self-employed
6-2020 - 3-2024
Country Manager, Canada at HCL Software
1-2020 - 5-2020
Chief Revenue Officer at ScriptString
8-2019 - 12-2019
Director Of Commercial Sales at Herjavec Group

Education

Patsy has no verified education history

More Information

Social Presence :

Prographics :

Exp : 6 Location : Orangeville, Ontario, Canada Job Level : Mid-senior Designation : Director - Business Development at TAO Digital Solutions
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Insights For Selling To Patsy

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patsy is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Patsy

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Patsy move?

  • Their decision making speed is somewhere in the middle.
  • Can Patsy take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Patsy

Personality Compatibility


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