Anil Saraf

Critic
DISC Type : C

vice president marketing at Polycab Wires Pvt. Ltd.

Mumbai, Maharashtra, India

Overview

Anil Saraf is the Vice President of Marketing at Polycab India Ltd. , the countrys largest cable manufacturing company. He is a seasoned professional focused on delivering top and bottom-line growth, driving operational efficiency, handling lead generation, and ensuring customer delight for institutional business.

He takes pride in company achievements related to product quality and safety standards.

Personality Overview

Objective Thinker

Information Seeker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Business Growth
His professional summary highlights a core focus on delivering top and bottom-line growth through competitive analysis and tracking market trends.
B2B Marketing
He is a business development professional responsible for the entire sales cycle, from lead generation to order closure for institutional clients.
Product Certification
He proudly announced Polycab's achievement of receiving LPCB approval for its Fire Resistant/Survival Cables, indicating an interest in quality and safety standards.

Media Appearances

Anil has no verified media appearances

Work History

6-2006
vice president marketing at Polycab Wires Pvt. Ltd.

Education

Anil has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : Mumbai, Maharashtra, India Job Level : Senior Designation : vice president marketing at Polycab Wires Pvt. Ltd.
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Insights For Selling To Anil

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anil is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Anil

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Anil move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Anil take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Anil

Personality Compatibility


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