Priyanka Shah in

Priyanka Shah

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Head of Digital Marketing at Bajaj Auto Ltd
📍 Mumbai, Maharashtra, India

Priyanka is a strategic marketing leader at Bajaj Auto with over 16 years of experience driving digital transformation in the automotive, fintech, and real estate sectors. She is a board member of the Indian Influencer Governing Council and a graduate of NMIMS and Ramrao Adik Institute of Technology.

Outside of her corporate role, Priyanka shows a commitment to social causes and leadership development, having participated in events that involved donating cycles to children in need. She is also a vocal advocate for womens empowerment, a theme she has shared publicly.

Unique fact: Priyanka believes that "Auto marketing is a scalpel, not a hammer, " emphasizing the need for precision and targeted strategies.

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Experience
19 Years
Current Role
Head of Digital Marketing
Job Level
Mid-senior
Location
Mumbai, Maharashtra, India
Personality Overview

How Priyanka shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Priyanka cares about

AI in Marketing
She has publicly spoken about being on the cusp of an AI-driven changeover in the industry and is using AI-powered campaigns for new product launches at Bajaj Auto.
Influencer Marketing
As a board member of the Indian Influencer Governing Council (IIGC), she is deeply involved in the influencer ecosystem and considers it a crucial part of her brand's strategy.
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Career

Work history

11-2022
Head of Digital Marketing
Bajaj Auto Ltd
12-2021 - 10-2022
Senior Vice President Marketing
Xanadu
1-2020 - 10-2021
Marketing Director
C2FO
9-2017 - 1-2020
Senior Vice President
YES BANK
9-2015 - 9-2017
Vice President
YES BANK
In the press

Media appearances

Priyanka Shah, Head of Digital Marketing at Bajaj Auto Ltd, debunks a common myth. Featured in Facebook (Exchange4Media)
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Education
2006 - 2008
MBA
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
2006 - 2008
Engineering
Ramrao Adik Institute of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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