Priyanka Shah

Critic
DISC Type : C

Head of Digital Marketing at Bajaj Auto Ltd

Mumbai, Maharashtra, India

Overview

Priyanka is a strategic marketing leader at Bajaj Auto with over 16 years of experience driving digital transformation in the automotive, fintech, and real estate sectors. She is a board member of the Indian Influencer Governing Council and a graduate of NMIMS and Ramrao Adik Institute of Technology.

Outside of her corporate role, Priyanka shows a commitment to social causes and leadership development, having participated in events that involved donating cycles to children in need. She is also a vocal advocate for womens empowerment, a theme she has shared publicly.

Unique fact: Priyanka believes that "Auto marketing is a scalpel, not a hammer, " emphasizing the need for precision and targeted strategies.

Personality Overview

Information Seeker

Negotiator

ROI Driven

They choose to analyze logically and value facts to emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

AI in Marketing
She has publicly spoken about being on the cusp of an AI-driven changeover in the industry and is using AI-powered campaigns for new product launches at Bajaj Auto.
Influencer Marketing
As a board member of the Indian Influencer Governing Council (IIGC), she is deeply involved in the influencer ecosystem and considers it a crucial part of her brand's strategy.
Connected TV (CTV)
She recently participated as a panelist in a summit to discuss the role of immersive CTV environments and their impact on the future of advertising in the auto industry.

Media Appearances

Priyanka Shah, Head of Digital Marketing at Bajaj Auto Ltd, debunks a common myth. Featured in Facebook (Exchange4Media)

See Now

Work History

11-2022
Head of Digital Marketing at Bajaj Auto Ltd
12-2021 - 10-2022
Senior Vice President Marketing at Xanadu
1-2020 - 10-2021
Marketing Director at C2FO
9-2017 - 1-2020
Senior Vice President at YES BANK
9-2015 - 9-2017
Vice President at YES BANK

Education

2006 - 2008
MBA from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
2006 - 2008
Engineering from Ramrao Adik Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 19 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Head of Digital Marketing at Bajaj Auto Ltd
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Insights For Selling To Priyanka

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Priyanka is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Priyanka

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Priyanka move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Priyanka take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Priyanka

Personality Compatibility


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