Niti Kumbhani

Niti Kumbhani serves as the Vice President of Brand and Digital Marketing at Axis Bank, where she has steadily advanced through several marketing roles. Her career is built on a strong foundation in brand strategy and design, with previous experience at agencies like Landor. She holds a Bachelors degree in Mass Media.

Niti shows a strong personal connection to her work, expressing immense pride in the campaigns and brand philosophy she helps cultivate. Her focus is on creating authentic, human-centric brand experiences. She values design and creativity that align with clear business objectives and resonate with customers on a deeper level.

She has been a key team member in shaping Axis Banks award-winning "Dil Se Open" brand philosophy.