Niti Kumbhani serves as the Vice President of Brand and Digital Marketing at Axis Bank, where she has steadily advanced through several marketing roles. Her career is built on a strong foundation in brand strategy and design, with previous experience at agencies like Landor. She holds a Bachelors degree in Mass Media.
Niti shows a strong personal connection to her work, expressing immense pride in the campaigns and brand philosophy she helps cultivate. Her focus is on creating authentic, human-centric brand experiences. She values design and creativity that align with clear business objectives and resonate with customers on a deeper level.
She has been a key team member in shaping Axis Banks award-winning "Dil Se Open" brand philosophy.