Anita Beniwal

Observer
DISC Type : ci

Planning Analyst Lead at Lam Research

Bengaluru, Karnataka, India

Overview

Anita Beniwal is a Planning Analyst Lead at Lam Research with a background in supply chain management and procurement. Her experience spans both direct and indirect purchasing at companies like Honda Cars and Escorts Limited. She holds a Bachelors degree from Deenbandhu Chhotu Ram University of Science and Technology.

Anita shows a keen interest in the professional services sector, following major consulting firms like PwC and Accenture. This suggests a personal drive to understand broader business strategies and corporate advisory, keeping up with trends beyond her immediate industry.

She has hands-on experience in procuring specific automotive categories like seat fabric, synthetic leather, paints, and engine oil.

Personality Overview

Example Seeker

Curious

Assertive

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Indirect Procurement
Her experience includes managing indirect procurement for mechanical spares, consumables, and IT-related purchasing at Escorts Limited.
Automotive Supply Chain
Based on her role as a Supply Chain Specialist at Honda Cars India Ltd and her experience procuring direct automotive materials.
Category Buying
She has extensive category buying experience in both direct and indirect purchasing domains across multiple industries.

Media Appearances

Anita has no verified media appearances

Work History

9-2021
Planning Analyst Lead at Lam Research
9-2015 - 9-2021
Supply Chain Specialist at Honda Cars India Ltd
7-2013 - 8-2015
Assistant Manager at Escorts Limited

Education

2009 - 2013
Bachelor's degree from Deenbandhu Chhotu Ram University of Science and Technology, Murthal
2008 - 2009
High School Diploma from DAV Centenary Public School - India

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Planning Analyst Lead at Lam Research
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Anita

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Anita take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Anita

Personality Compatibility


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