Anita Chhiba
Login to view DISC.Anita Chhiba is the founder of Diet Paratha, a leading creative agency and media platform championing global South Asian culture. Leveraging her background in advertising for major brands and a degree from Auckland University of Technology, she has grown the platform from an Instagram account into an influential agency collaborating with Vogue and Burberry.
Originally from New Zealand and now based in London, Anitas work is driven by her personal experience of feeling underrepresented in Western media. She is passionate about fostering connection and has established mentorship programs and events to unite the creative community, aiming to empower others and help them feel seen.
Her platform, Diet Paratha, is a clever play on the fashion watchdog "Diet Prada, " flipping its concept from "cancellation to celebration" to uplift South Asian talent.
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