Anita Milward

Evaluator
DISC Type : sdc

Group Marketing Manager at Stellantis

Worcestershire, England, United Kingdom

Overview

Anita Milward is an experienced Group Marketing Manager for Vauxhall at Stellantis, with a demonstrated history in the automotive industry. She is skilled in negotiation, marketing management, and sales, with professional experience spanning both automotive manufacturers and retailers.

She founded and ran her own successful market research firm, AC Research, for several years before moving back into the corporate automotive sector.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Automotive Marketing
Her entire career, from Hylton Group to Vauxhall and Stellantis, has been focused on marketing within the automotive sector.
Market Research
She was the owner of her own market research firm, AC Research, showcasing deep expertise in this area.
Customer Insight
This skill is consistently listed across her various marketing roles, indicating a focus on understanding the consumer.

Media Appearances

Anita has no verified media appearances

Work History

3-2021
Group Marketing Manager at Stellantis
7-2011 - 3-2021
Regional Marketing Manager at Vauxhall Motors Ltd
6-2007 - 6-2011
Group Marketing Manager at Hylton Group Ltd
1997 - 2007
Owner at AC Research

Education

Education details unavailable from University of Worcester

More Information

Social Presence :

Prographics :

Exp : 29 Location : Worcestershire, England, United Kingdom Job Level : Middle Designation : Group Marketing Manager at Stellantis
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Anita

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Anita take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Anita

Personality Compatibility


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