Anita Pemgirikar

Activist
DISC Type : Cd

Social Media Marketing Specialist at Arcitech

Mumbai, Maharashtra, India

Overview

Anita is a Social Media Marketing Specialist at Arcitech, where she leads social media, PR, and digital storytelling, including managing the CEOs personal brand. She holds an MBA and leverages her expertise in brand strategy and data-driven campaigns to enhance brand visibility and growth.

Outside of her corporate role, Anita is the founder of The Food Hub Mumbai, a food and lifestyle community with over 85, 000 followers. She is a passionate content creator who has collaborated with more than 200 brands in the hospitality, travel, and FMCG sectors.

Unique Fact: She has successfully built a major online food and lifestyle community from the ground up, blending her personal passion with her professional expertise.

Personality Overview

Logical And Quick

Perfectionist

Value Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Brand Storytelling
She believes storytelling is the most effective way to connect a brand with its audience, a principle she applies in all her professional and personal projects.
Food & Lifestyle Content
As the founder of The Food Hub Mumbai, she creates content and has collaborated with over 200 hospitality, travel, and FMCG brands.
Social Media Growth
She has a proven track record of organically growing an online community to over 85, 000 followers and develops data-driven strategies for brand growth.

Media Appearances

Anita has no verified media appearances

Work History

7-2025
Social Media Marketing Specialist at Arcitech
3-2018 - 9-2025
Founder & Social Media Strategist | Content Creator at Instagram
9-2024 - 5-2025
Lead Content Strategist - Social Media at enroutesocial
5-2024 - 7-2024
Digital Marketing and Creative Internship at Professional Hair Products
10-2021 - 12-2021
Social Media Executive at THFIX

Education

8-2023 - 6-2025
Master of Business Administration - MBA from Sasmira's Institute of Management Studies & Research
1-2017 - 3-2020
Bachelors in Mass Media ( Advertising ) from Guru Nanak Institute of Management Studies - Mumbai

More Information

Social Presence :

Prographics :

Exp : 5 Location : Mumbai, Maharashtra, India Job Level : Junior Designation : Social Media Marketing Specialist at Arcitech
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Anita

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • Their decision making speed is somewhere in the middle.
  • Can Anita take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Anita

Personality Compatibility


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