Anita Shah

Questioner
DISC Type : c

Vice President at BNP Paribas CIB

Mumbai, Maharashtra, India

Overview

Anita has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Anita has no verified topics they care about

Media Appearances

Anita has no verified media appearances

Work History

6-2025
Vice President at BNP Paribas CIB
1-2022 - 6-2025
Associate Director at The Edge Partnership - The Edge in Asia
4-2019 - 2-2025
Senior Associate at The Edge Partnership - The Edge in Asia
8-2015 - 4-2019
Senior Recruitment Manager at Credit Suisse
5-2011 - 7-2015
HR Executive - Recruitment at Nomura

Education

2008 - 2011
MBA HR from NMIMS
2001 - 2002
M.Com from University of Mumbai

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mumbai, Maharashtra, India Job Level : Senior Designation : Vice President at BNP Paribas CIB
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Insights For Selling To Anita

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anita is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Anita

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anita move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Anita take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Anita

Personality Compatibility


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