Anja Reschke

Trailblazer
DISC Type : DI

Head of Global Technology Partner Marketing at SAP

Stuttgart Region, Germany

Overview

Anja has no verified overview

Personality Overview

Persuasive

Assertive

Values Relationships

They prefer to ensure that they are in control of the situation.  They are not against taking risks and can make tough decisions when required.
 They are more likely to accept new and exciting technologies.

Topics They Care About

Anja has no verified topics they care about

Media Appearances

Anja has no verified media appearances

Work History

1-2025
Head of Global Technology Partner Marketing at SAP
10-2023 - 1-2025
Head of Global Consulting & Service Partner Marketing at SAP
11-2022 - 10-2023
Head of Global Services Partner Marketing at SAP
10-2005 - 8-2006
Senior Marketing Specialist at SAP AG / BPO Unit
6-2003 - 10-2005
Collateral and Direct Marketing Manager EMEA at Hewlett-Packard

Education

1-2024 - 4-2024
Executive Education Women's Leadership Program from Yale School of Management
8-2023 - 11-2023
Executive Education Certificate from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 8 Location : Stuttgart Region, Germany Job Level : Mid-senior Designation : Head of Global Technology Partner Marketing at SAP
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Insights For Selling To Anja

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Address your competition clearly and confidently
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anja is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Anja

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Anja move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Anja take some risk or not?

  • If necessary, they will be ready to take risks.

You And Anja

Personality Compatibility


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