Anjan Thakur

Questioner
DISC Type : c

Chief Business Officer at CardByte

South Delhi, Delhi, India

Overview

Anjan Thakur is a seasoned management professional with over 25 years of cross-functional experience in the technology sector. As Chief Business Officer at CardByte, he leverages his extensive background in channel development and strategic sales from senior roles at Oracle, CA Technologies, and Infor. Colleagues have described him as a dependable, versatile, and solid sales professional.

After a successful 35-year corporate journey, he pivoted to the startup world to build a new venture from the ground up.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Channel Development
Has extensive experience managing and growing channel and alliance business across the Indian subcontinent for major tech companies like Oracle, CA Technologies, and Infor.
Strategic Alliances
Held senior director roles focused on building and managing partner ecosystems to drive sales and business growth throughout his career.
CRM for Businesses
Actively promotes CardByte as a pre-CRM and tailored CRM solution for small, medium, and large enterprises, emphasizing data accuracy and contact management.

Media Appearances

Anjan has no verified media appearances

Work History

8-2023
Chief Business Officer at CardByte
5-2017 - 11-2023
Director Alliances & Channels at Oracle India Pvt. Ltd
11-2015 - 7-2016
Senior Director, Channel Partners & Alliances at CA Technologies
7-2013 - 11-2015
Director Sales & Country Head Channels at Infor (India) Pvt Ltd
11-2010 - 6-2013
Director - Global Channel Operations at Infor (India) Private Limited

Education

Bachelor of Commerce from Delhi University
1977 - 1980
Education details unavailable from St. Xavier School - Delhi

More Information

Social Presence :

Prographics :

Exp : 14 Location : South Delhi, Delhi, India Job Level : Leadership Designation : Chief Business Officer at CardByte
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Insights For Selling To Anjan

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anjan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Anjan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anjan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Anjan take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Anjan

Personality Compatibility


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