Anjana Gopalakrishnan

Critic
DISC Type : C

Marketing Content Specialist at Venwiz

Mumbai, Maharashtra, India

Overview

Anjana is a Marketing Content Specialist at Venwiz who transitioned her career from tax consulting to content and brand strategy. She specializes in B2B storytelling and building brand voice. People who have worked with her describe her as brilliant, efficient, organized, and a strong strategic thinker.

Her personal and professional lives are linked by a core passion for the written word. This is demonstrated by her career choice and a certification in Creative Writing. She has a Master of Commerce from the University of Mumbai and a certification in Digital Marketing from MICA.

Unique fact: She describes her career pivot as swapping spreadsheets for storyboards, applying the same attention to detail to a new kind of impact.

Personality Overview

Critic

Negotiator

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

B2B Storytelling
Her professional focus is on making B2B content intuitive and impactful, shaping brand narratives, and creating research-led content.
Brand Voice Development
Her headline identifies her as a "Brand Voice Builder" and she has experience in corporate branding and brand equity from past roles.
Content Strategy
Her experience spans the full arc of content, from shaping narratives to structuring strategy and managing content.

Media Appearances

Anjana has no verified media appearances

Work History

6-2025
Marketing Content Specialist at Venwiz
2-2025 - 5-2025
Freelance Content Specialist at Venwiz
3-2023 - 12-2024
Senior Associate | Brand Solutions at The Content Lab
3-2022 - 2-2023
Associate | Brand Solutions at The Content Lab
4-2021 - 2-2022
Content Writer at Vajra Global Consulting Services LLP

Education

2021 - 2022
PG Certification Program in Digital Marketing & Communication from MICA | The School of Ideas
2010 - 2012
Master of Commerce (M.com) from University of Mumbai

More Information

Social Presence :

Prographics :

Exp : N/A Location : Mumbai, Maharashtra, India Job Level : N/A Designation : Marketing Content Specialist at Venwiz
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Insights For Selling To Anjana

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anjana is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Anjana

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Anjana move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Anjana take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Anjana

Personality Compatibility


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