Ankur Suri

Critic
DISC Type : C

Senior Innovation Manager at schleich®

Germany

Overview

Ankur is a marketing and innovation leader with over 14 years of experience at global brands like Schleich and the LEGO Group. He specializes in go-to-market strategy, digital marketing, and new product innovation. People he has worked with describe him as creative, motivated, and a great team player.

Originally from India, Ankur recently moved back to Munich, Germany, with his family after spending five years in the UK. He has an MBA and a BA in Sociology, a background he finds useful for understanding audiences and communities in his marketing career.

Unique fact: While at LEGO, Ankur led strategic marketing partnerships with some of the worlds largest gaming companies, including Nintendo, SEGA, PlayStation, and Epic Games.

Personality Overview

Objective Thinker

Critic

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Gaming Partnerships
Led strategic partnerships with major gaming IPs like Nintendo, SEGA, and PlayStation while at the LEGO Group, focusing on global marketing and campaign management.
Product Innovation
Currently leads new product innovation at Schleich, developing product roadmaps and innovation frameworks for new business lines.
Go-To-Market Strategy
A core responsibility in his current role at Schleich and throughout his career is leading GTM planning for new product lines and business ventures.

Media Appearances

Ankur has no verified media appearances

Work History

10-2024
Senior Innovation Manager at schleich®
11-2022 - 4-2024
Senior Global Marketing Lead at the LEGO Group
10-2020 - 10-2022
Strategic Partnerships Lead - Games at the LEGO Group
3-2019 - 10-2020
Senior Marketing Manager at the LEGO Group
8-2016 - 1-2019
Head Of Marketing at FISHLABS GmbH

Education

2007 - 2009
Master of Business Administration (M.B.A.) from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
2004 - 2007
Bachelor of Arts - BA from Sri Venkateswara College, Delhi University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Germany Job Level : Middle Designation : Senior Innovation Manager at schleich®
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Insights For Selling To Ankur

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ankur is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ankur

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ankur move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ankur take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ankur

Personality Compatibility


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