Ann Eshaw

Enigma
DISC Type : cid

Copywriter + Content Strategist at Eshaw Marketing

Nijmegen, Gelderland, Netherlands

Overview

Ann Eshaw is a freelance copywriter and content strategist who leverages her background as a researcher to help brands sound more human. A graduate of Maastricht University, she specializes in turning complex ideas into clear, compelling copy. Colleagues describe her as professional, thoughtful, and strategic.

Fueled by coffee and sarcasm, Ann has a witty, relatable personality and a fondness for 90s television. She is passionate about the power of words and enjoys disappearing into books and exploring the creative corners of the internet in her spare time.

Interesting fact: Ann believes her mood is directly linked to the weather—sunny days make her pleasant, while cold weather brings out her inner "Wednesday Addams".

Personality Overview

Challenger

Persuasive & Assertive

Hard To Convince

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Brand Storytelling
Her core focus is helping brands "sound human" and connect with people by developing a clear and authentic voice.
Content Strategy
A key part of her current role involves creating comprehensive content strategies, including websites, landing pages, articles, and blogs to achieve business goals.
SEO Copywriting
She specializes in creating SEO-friendly content that reads naturally, backed by a certification in 'Optimizing a Website for Search'.

Media Appearances

Ann has no verified media appearances

Work History

8-2021
Copywriter + Content Strategist at Eshaw Marketing
12-2020 - 3-2022
Content Manager at JMR Digital Marketing
10-2018 - 11-2019
Consulting Project Manager at Fan Factory BV
8-2018 - 12-2018
Freelance Social Media Manager at New Nutrition Business
4-2017 - 8-2018
Senior Analyst at New Nutrition Business

Education

2012 - 2015
Master of Science (M.Sc.) from Maastricht University
2009 - 2012
Bachelor of Science (BSc) from Maastricht University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Nijmegen, Gelderland, Netherlands Job Level : Junior Designation : Copywriter + Content Strategist at Eshaw Marketing
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Insights For Selling To Ann

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ann is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ann

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ann move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ann take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ann

Personality Compatibility


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