Anna Bofa

Observer
DISC Type : ic

Board of Directors at Fermi America

New York, New York, United States

Overview

Anna Bofa is the Founder and CEO of Crate, an AI platform for personalized content discovery. A Dartmouth College graduate, her career includes pivotal roles at Google, Dropbox, Pinterest, and Meta, where she specialized in building teams, shaping product strategy, and scaling global partnership programs. She has deep experience taking products from ideation to launch.

Originally from Los Angeles, Anna spent a year in Kenya and Uganda with the Grameen Foundation, helping entrepreneurs build a mobile data collection business. This experience reflects her interest in social impact and leveraging technology for development. Her work is driven by a belief in creating positive online communities and solving information overload.

Unique fact: Anna is the co-author of the book, "Mixed: Multiracial College Students Tell Their Life Stories, " which details first-person experiences of multiracial identity.

Personality Overview

Curious

Assertive

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

AI Personalization
Her company, Crate, is building a personalized AI layer for the internet, transforming how users discover and organize content.
Community Building
At Facebook, she was instrumental in designing and launching global community programs, including the Community Leadership Program, to support online group leaders.
Social Impact
She spent a year as a fellow with the Grameen Foundation in Africa, demonstrating a commitment to using technology and data to address global poverty.

Media Appearances

Anna has no verified media appearances

Work History

10-2025
Board of Directors at Fermi America
2022
Founder & CEO at Crate
2017 - 2021
Global Head, Product Partnerships at Facebook
2017 - 2017
Founding Team Member, Product Partnerships, Community at Facebook
2016 - 2017
Fellowship at Grameen Foundation

Education

Bachelor's from Dartmouth College

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York, New York, United States Job Level : Leadership Designation : Board of Directors at Fermi America
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Anna

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Anna take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Anna

Personality Compatibility


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