Anna Choung, CPA

Pioneer
DISC Type : ids

Board Member - President (Socal Chapter) at ACE NextGen

United States

Overview

Anna Choung is the Founder and CEO of FSM Accounting Group, where she leverages AI to provide financial services for entrepreneurs. A Certified Public Accountant and UC Berkeley alumna, she also holds key leadership roles, including President of ACE NextGens Socal Chapter and SVP at the APCPAA.

Deeply committed to her community, Anna actively fosters connections within AAPI business circles. She values building authentic, supportive relationships with fellow entrepreneurs and enjoys attending networking galas and holiday events that celebrate professional and personal connections.

Unique fact: She is building an "AI-powered Accounting Firm" that is intentionally "grounded in real relationships, " blending high-tech with a human-centric approach.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

AI in Accounting
Her firm's mission is to leverage AI technology to deliver smarter, faster, and more personalized financial management for entrepreneurs and creative professionals.
AAPI Entrepreneurship
As President of ACE NextGen (Socal) and SVP of APCPAA, she is dedicated to empowering and connecting Asian American and Pacific Islander business leaders.
Founder Support
Her practice provides fractional CFO, accounting, and tax support specifically for founders, and she often speaks about the importance of entrepreneurial peer support.

Media Appearances

Anna has no verified media appearances

Work History

1-2026
Board Member - President (Socal Chapter) at ACE NextGen
3-2025 - 1-2026
Board Member - Events Programming Lead (Socal Chapter) at ACE NextGen
9-2025
Senior Vice President and Board Member at APCPAA Asian Pacific CPA Association
3-2024 - 1-2026
Board Member at APCPAA Asian Pacific CPA Association
7-2025
Founder and CEO at FSM Accounting Group

Education

2001 - 2005
Bachelor of Arts - BA from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 1 Location : United States Job Level : Leadership Designation : Board Member - President (Socal Chapter) at ACE NextGen
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Anna

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They are generally fast movers and can take quick decisions
  • Can Anna take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Anna

Personality Compatibility


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