Anna Collard 🌻

Commander
DISC Type : D

South Africa Global Ambassador GCRAI (Volunteer) at Global Council for Responsible AI

City of Cape Town, Western Cape, South Africa

Overview

Anna Collard is the SVP of Content Strategy at KnowBe4 Africa, leveraging over 20 years of cybersecurity experience. She founded the content publisher Popcorn Training, which was later acquired. Holding an MSc in Cyberpsychology, she focuses on the human side of security. Colleagues describe her as knowledgeable, hardworking, and passionate.

Outside of her corporate role, Anna is deeply invested in digital wellbeing and mindfulness. She founded The Zense, which creates immersive sensory experiences to help people calm their nervous systems and reconnect with the present moment. She actively promotes finding moments of stillness and connecting with nature.

She was named the Cybersec Woman of the Year 2023 (People’s Choice) and Female Tech Entrepreneur of the Year SA 2025.

Personality Overview

Candid & Clear

Risk-Taker

Very Quick

They respond well to strong and respectful communication.  They put a lot of effort into ensuring personal success. They do not care very much about building rapport or relationships.

Topics They Care About

Cyberpsychology & Wellbeing
Holds an MSc in Cyberpsychology and focuses on cognitive security and digital wellbeing. She speaks on topics like "The Science of Wellbeing" at corporate summits.
Female Entrepreneurship
Successfully founded, grew, and sold her bootstrapped startup, Popcorn Training. She was also named the "Female Tech Entrepreneur SA 2025".
Mindfulness & Nature
As the founder of The Zense, she curates immersive experiences using visuals and soundscapes. She frequently posts about the benefits of unplugging and connecting with nature.

Media Appearances

Anna has no verified media appearances

Work History

1-2025
South Africa Global Ambassador GCRAI (Volunteer) at Global Council for Responsible AI
1-2023
Founder at The Zense
1-2023
Co-Founder (Volunteer) at MiDO Academy
8-2020
SVP Content Strategy & CISO Advisor KnowBe4 Africa at KnowBe4 AFRICA, Formerly Known as Popcorn Training
3-2012 - 9-2020
Founder & Managing Director Popcorn Training - now a KnowBe4 Company at KnowBe4 AFRICA, Formerly Known as Popcorn Training

Education

3-2023 - 7-2024
Master of Science - MS from FHWien der WKW
2006 - 2006
Essential Management from Dimension Data University

More Information

Social Presence :

Prographics :

Exp : 20 Location : City of Cape Town, Western Cape, South Africa Job Level : Leadership Designation : South Africa Global Ambassador GCRAI (Volunteer) at Global Council for Responsible AI
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anna

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • If convinced, they can reach decisions quite fast.
  • Can Anna take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Anna

Personality Compatibility


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