Anna Collard 🌻 in

Anna Collard 🌻

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South Africa Global Ambassador GCRAI (Volunteer) at Global Council for Responsible AI
📍 City of Cape Town, Western Cape, South Africa

Anna Collard is the SVP of Content Strategy at KnowBe4 Africa, leveraging over 20 years of cybersecurity experience. She founded the content publisher Popcorn Training, which was later acquired. Holding an MSc in Cyberpsychology, she focuses on the human side of security. Colleagues describe her as knowledgeable, hardworking, and passionate.

Outside of her corporate role, Anna is deeply invested in digital wellbeing and mindfulness. She founded The Zense, which creates immersive sensory experiences to help people calm their nervous systems and reconnect with the present moment. She actively promotes finding moments of stillness and connecting with nature.

She was named the Cybersec Woman of the Year 2023 (People’s Choice) and Female Tech Entrepreneur of the Year SA 2025.

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Experience
20 Years
Current Role
South Africa Global Ambassador GCRAI (Volunteer)
Job Level
Leadership
Location
City of Cape Town, Western Cape, South Africa
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Anna cares about

Cyberpsychology & Wellbeing
Holds an MSc in Cyberpsychology and focuses on cognitive security and digital wellbeing. She speaks on topics like "The Science of Wellbeing" at corporate summits.
Female Entrepreneurship
Successfully founded, grew, and sold her bootstrapped startup, Popcorn Training. She was also named the "Female Tech Entrepreneur SA 2025".
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Career

Work history

1-2025
South Africa Global Ambassador GCRAI (Volunteer)
Global Council for Responsible AI
1-2023
Founder
The Zense
1-2023
Co-Founder (Volunteer)
MiDO Academy
8-2020
SVP Content Strategy & CISO Advisor KnowBe4 Africa
KnowBe4 AFRICA, Formerly Known as Popcorn Training
3-2012 - 9-2020
Founder & Managing Director Popcorn Training - now a KnowBe4 Company
KnowBe4 AFRICA, Formerly Known as Popcorn Training
In the press

Media appearances

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Education
3-2023 - 7-2024
Master of Science - MS
FHWien der WKW
2006 - 2006
Essential Management
Dimension Data University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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