Anna Collinson

Observer
DISC Type : ic

Senior Reporter at BBC News

London, England, United Kingdom

Overview

Anna has no verified overview

Personality Overview

Value Driven

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Anna has no verified topics they care about

Media Appearances

Anna has no verified media appearances

Work History

7-2023
Senior Reporter at BBC News
4-2022 - 7-2023
Correspondent at BBC Newsnight
3-2020 - 3-2022
Health Correspondent at BBC News
4-2017 - 3-2020
Reporter, Victoria Derbyshire programme at BBC
11-2013 - 3-2017
Reporter and Presenter, Radio 1's Newsbeat at BBC

Education

2009 - 2010
PG Diploma from The University of Sheffield
2005 - 2008
BA Honours Combined Studies from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : N/A Designation : Senior Reporter at BBC News
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Anna

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Anna take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Anna

Personality Compatibility


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