Anna Goldman

Questioner
DISC Type : c

Founder & CEO at Holiday Vodka

New York, New York, United States

Overview

Anna Goldman is the Founder and CEO of Holiday Vodka. She leverages nearly a decade of experience from American Express, where she specialized in international business development and partnerships. A Vanderbilt University alumna, she is focused on disrupting the spirits industry with a modern, aspirational brand.

Inspired by travel, particularly a trip to the French Alps, Anna is passionate about creating celebratory and modern consumer experiences. Her focus is on building a brand that feels both high-end and approachable, connecting with a new generation of vodka drinkers through a unique and personal story.

Her idea for Holiday Vodka was conceived during a ski trip in the French Alps.

Personality Overview

Value Seeker

Price-Sensitive

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Beverage Entrepreneurship
Left a successful corporate career at American Express to launch Holiday Vodka, aiming to innovate within the crowded and competitive spirits market.
Modern Branding
Emphasizes creating an "aspirational yet approachable" brand identity to differentiate Holiday Vodka from legacy competitors and connect with modern consumers.
Corporate Partnerships
Her background as Director of International Co-Brand Business Development at American Express demonstrates deep expertise in creating strategic partnerships.

Media Appearances

Anna has no verified media appearances

Work History

1-2022
Founder & CEO at Holiday Vodka
6-2018 - 12-2021
Director, International Co-Brand Business Development at American Express
12-2015 - 6-2018
Senior Manager, Delta/Starwood Co-Brand Product Management at American Express
4-2014 - 12-2015
Manager at American Express OPEN
12-2013 - 4-2014
Senior Analyst at American Express OPEN

Education

2006 - 2010
Communications from Vanderbilt University
2002 - 2006
High School from Columbia Grammar and Preparatory School

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States Job Level : Leadership Designation : Founder & CEO at Holiday Vodka
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Anna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Anna take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Anna

Personality Compatibility


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