Anna Grahn

Energizer
DISC Type : I

Global Brand Manager at The Scotch Malt Whisky Society

Greater Edinburgh Area, United Kingdom

Overview

Anna Grahn is the Global Brand Manager for The Scotch Malt Whisky Society, leveraging her MSc in Gastronomy from Queen Margaret University to drive brand guardianship and innovation. She specializes in creating campaign toolkits and engaging experiences that translate globally while respecting local market needs, with a strong background in Scotlands food and drink sector.

Passionate about storytelling within the food and drink industry, Anna combines her academic background with practical experience to articulate flavor in compelling ways. Her professional interests are complemented by her linguistic skills, having previously worked as a transcriber for Swedish and Norwegian content, showcasing a diverse and meticulous skill set.

Her Masters degree in Gastronomy was the pivotal element that shaped her career, opening her eyes to Scotland’s wider food and drink system.

Personality Overview

Enthusiastic

Believer

Informal

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Brand Storytelling
Focuses on creating compelling narratives and experiences for a global whisky brand, connecting product innovation with consumer engagement.
Food & Drink Innovation
Drives the development and launch of new whisky products and ranges, informed by her deep knowledge of gastronomy and market trends.
Sensory Experiences
Utilizes her gastronomy background to articulate flavor profiles and craft unique tasting experiences that entertain and educate consumers.

Media Appearances

Anna has no verified media appearances

Work History

8-2025
Global Brand Manager at The Scotch Malt Whisky Society
2-2024 - 8-2025
Brand Innovation Executive at The Scotch Malt Whisky Society
10-2023 - 1-2024
Member Services Executive at The Scotch Malt Whisky Society
3-2023 - 2-2024
Transcriber at TauRho Transcribes Ltd
10-2022 - 10-2023
Distribution Administrator at Whyte & Mackay

Education

2022 - 2023
Master's degree from Queen Margaret University
2019 - 2022
2022 from Queen Margaret University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Edinburgh Area, United Kingdom Job Level : Middle Designation : Global Brand Manager at The Scotch Malt Whisky Society
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Anna

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Anna take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Anna

Personality Compatibility


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