Anna Laycock

Observer
DISC Type : ic

Freelance Content Creator for small businesses and charities at Freelance

Kenilworth, England, United Kingdom

Overview

Anna is a communications professional with nine years of experience, currently working as a freelance content creator for charities and small businesses, with a specialty in the faith sector. She is a University of Warwick graduate and holds certifications in mental health first aid.

Outside of her professional work, Anna has a keen interest in psychology and mental health. This is demonstrated by her pursuit of certifications in youth and adult mental health first aid, as well as an introduction to counseling, reflecting a deep commitment to the field.

Unique fact: While at Coventry Cathedral, she liaised directly with Kensington Palace to manage the media for the 2018 visit of the Duke and Duchess of Cambridge.

Personality Overview

Assertive

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Mental Health Advocacy
Holds certifications as a Youth Mental Health First Aider and an Adult Mental Health Workplace Responder, showing a strong commitment to mental wellbeing.
Faith Sector Communications
Specializes in producing digital content and managing communications for organizations within the faith sector, as seen in her freelance work and role with the Diocese of Coventry.
Digital Content Creation
Creates engaging digital content, including managing social media, editing websites, and producing videos for small businesses and charities.

Media Appearances

Anna has no verified media appearances

Work History

3-2025
Freelance Content Creator for small businesses and charities at Freelance
6-2016
Communications Officer at Diocese of Coventry (Coventry Diocesan Board of Finance)
6-2017 - 6-2021
Press Officer at Coventry Cathedral
1-2020 - 9-2020
Communications Assistant at Arthur Rank Centre
9-2015 - 5-2016
Teaching Assistant (Level 2) at Warwickshire County Council

Education

10-2011 - 7-2015
Bachelor’s Degree from University of Warwick
2008 - 2010
A Levels from Kenilworth School and Sixth Form

More Information

Social Presence :

Prographics :

Exp : 5 Location : Kenilworth, England, United Kingdom Job Level : N/A Designation : Freelance Content Creator for small businesses and charities at Freelance
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Anna

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Anna take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Anna

Personality Compatibility


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