Anna-Maija Tanninen

Sharpshooter
DISC Type : DC

Founder at CX Agency

Helsinki Metropolitan Area, Finland

Overview

Anna-Maija is a Customer Experience leader and Partner at Futurelab Finland with over 10 years of B2B experience. She specializes in leading successful CX change programs to improve NPS scores. Colleagues describe her as highly skilled, talented, and hard-working. She studied at the University of Helsinki and Sciences Po.

She has a background in consulting on EU External Aid, EIB, and EBRD funding from her time as an Analyst at Finpro.

Personality Overview

Fast But Analytical

ROI Driven

Thorough Evaluator

They prefer to move quickly, and expect the same from others.  They respond better to strong and respectful interactions. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

CX Strategy
She has a proven track record of creating and executing CX programs that connect customer journeys with company brands to drive business benefits.
B2B Customer Experience
Her professional introduction explicitly highlights her strong background and extensive experience in the B2B sector, focusing on customer-centric transformations.
NPS Improvement
Her profile emphasizes delivering tangible NPS improvements through systematic CX development, and she has shared content on the relevance of this metric.

Media Appearances

Anna-Maija has no verified media appearances

Work History

1-2023
Founder at CX Agency
2-2019 - 12-2022
Partner at Futurelab Experience
2-2018 - 2-2019
Portfolio and Program Management Lead at KONE
12-2012 - 2-2018
Voice of the Customer Program Lead, KONE Corporation at KONE
9-2011 - 12-2012
Senior Consultant, Strategy at Talent Vectia Oy

Education

2001 - 2007
Master of Science from University of Helsinki
2004 - 2005
Diplome du Programme International from Sciences Po

More Information

Social Presence :

Prographics :

Exp : 18 Location : Helsinki Metropolitan Area, Finland Job Level : Leadership Designation : Founder at CX Agency
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Insights For Selling To Anna-Maija

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna-Maija is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anna-Maija

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Anna-Maija move?

  • If convinced, they can reach decisions quite fast.
  • Can Anna-Maija take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Anna-Maija

Personality Compatibility


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