Anna-Maija Tanninen in

Anna-Maija Tanninen

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Founder at CX Agency
📍 Helsinki Metropolitan Area, Finland

Anna-Maija is a Customer Experience leader and Partner at Futurelab Finland with over 10 years of B2B experience. She specializes in leading successful CX change programs to improve NPS scores. Colleagues describe her as highly skilled, talented, and hard-working. She studied at the University of Helsinki and Sciences Po.

She has a background in consulting on EU External Aid, EIB, and EBRD funding from her time as an Analyst at Finpro.

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Experience
18 Years
Current Role
Founder
Job Level
Leadership
Location
Helsinki Metropolitan Area, Finland
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Anna-Maija cares about

CX Strategy
She has a proven track record of creating and executing CX programs that connect customer journeys with company brands to drive business benefits.
B2B Customer Experience
Her professional introduction explicitly highlights her strong background and extensive experience in the B2B sector, focusing on customer-centric transformations.
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Career

Work history

1-2023
Founder
CX Agency
2-2019 - 12-2022
Partner
Futurelab Experience
2-2018 - 2-2019
Portfolio and Program Management Lead
KONE
12-2012 - 2-2018
Voice of the Customer Program Lead, KONE Corporation
KONE
9-2011 - 12-2012
Senior Consultant, Strategy
Talent Vectia Oy
In the press

Media appearances

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Education
2001 - 2007
Master of Science
University of Helsinki
2004 - 2005
Diplome du Programme International
Sciences Po
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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