Anna Menshenina in

Anna Menshenina

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Chief Marketing Officer at NDA
📍 Germany

Anna is a visionary marketing executive with over 15 years of experience launching and scaling digital products in the iGaming, Web3, and FinTech sectors. A graduate of Peoples’ Friendship University of Russia, she is described by colleagues as a proactive, charismatic, and systematic leader known for building high-performing teams from scratch.

Outside of her marketing career, Anna is deeply passionate about music and identifies as a "badass musician. " She draws a direct parallel between her creative pursuits and professional expertise, believing music has taught her more about go-to-market strategy than any traditional business education could.

Unique fact: She wrote a post titled "Would you hire a punk? " reflecting her belief in a mindset that stops asking for permission to innovate.

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Current Role
Chief Marketing Officer
Location
Germany
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Anna cares about

Go-To-Market Strategy
Her posts reveal a deep interest in GTM, which she creatively compares to composing music, emphasizing a non-traditional and effective approach to market entry.
Crypto Marketing
Her career is centered on leading marketing for crypto iGaming, NFT marketplaces, and trading platforms across global markets like Europe, Asia, and the Americas.
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Career

Work history

1-2023 - 4-2024
Chief Marketing Officer
NDA
1-2022 - 1-2023
Chief Marketing Officer
Broex Game
8-2021 - 12-2022
Chief Marketing Officer
Snark.art
9-2018 - 1-2021
Chief Marketing Officer
StormGain
10-2017 - 9-2018
Head Of Marketing
Kick ICO
In the press

Media appearances

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Education
2007 - 2014
Бакалавр
Peoples’ Friendship University of Russia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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