Anna Menshenina

Commander
DISC Type : D

Chief Marketing Officer at NDA

Germany

Overview

Anna is a visionary marketing executive with over 15 years of experience launching and scaling digital products in the iGaming, Web3, and FinTech sectors. A graduate of Peoples’ Friendship University of Russia, she is described by colleagues as a proactive, charismatic, and systematic leader known for building high-performing teams from scratch.

Outside of her marketing career, Anna is deeply passionate about music and identifies as a "badass musician. " She draws a direct parallel between her creative pursuits and professional expertise, believing music has taught her more about go-to-market strategy than any traditional business education could.

Unique fact: She wrote a post titled "Would you hire a punk? " reflecting her belief in a mindset that stops asking for permission to innovate.

Personality Overview

Very Quick

Strong-Willed

Candid & Clear

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. They respond better to strong and respectful interactions.

Topics They Care About

Go-To-Market Strategy
Her posts reveal a deep interest in GTM, which she creatively compares to composing music, emphasizing a non-traditional and effective approach to market entry.
Crypto Marketing
Her career is centered on leading marketing for crypto iGaming, NFT marketplaces, and trading platforms across global markets like Europe, Asia, and the Americas.
Building Startups
She has repeatedly built marketing functions from 'zero-to-one' in new ventures and believes startups emerge when experienced people get bored and seek new challenges.

Media Appearances

Anna has no verified media appearances

Work History

1-2023 - 4-2024
Chief Marketing Officer at NDA
1-2022 - 1-2023
Chief Marketing Officer at Broex Game
8-2021 - 12-2022
Chief Marketing Officer at Snark.art
9-2018 - 1-2021
Chief Marketing Officer at StormGain
10-2017 - 9-2018
Head Of Marketing at Kick ICO

Education

2007 - 2014
Бакалавр from Peoples’ Friendship University of Russia

More Information

Social Presence :

Prographics :

Exp : N/A Location : Germany Job Level : N/A Designation : Chief Marketing Officer at NDA
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Anna

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Anna take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Anna

Personality Compatibility


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