Anna Morelli

Questioner
DISC Type : c

Account Assistant, Communications at KARLA OTTO

London Area, United Kingdom

Overview

Anna Morelli is an Account Assistant in Communications at Karla Otto, where she manages PR for major brands like Givenchy, Calvin Klein, and Nike. A graduate of the University of the Arts London, she has a foundational understanding of global PR narratives and holds an HSK Level 2 certification in Chinese.

She has a keen interest in the intersection of fashion and art, viewing it as a space for celebrating individuality over trends. This passion extends to the beauty industry, where she conducted academic research on consumer habits and daily routines as part of her final undergraduate project.

Unique fact: Anna has an HSK Level 2 certification, indicating a working knowledge of Mandarin Chinese.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Luxury Brand PR
Manages communications for high-profile fashion and lifestyle clients, including Givenchy, Calvin Klein, and Nike, at the PR agency Karla Otto.
Fashion and Art
She has commented on the powerful relationship between fashion brands and art fairs, noting how sponsorship enhances a brand's image and commitment to culture.
Beauty Industry Trends
Conducted research on people's beauty habits and daily routines for her final major project at the London College of Fashion.

Media Appearances

Anna has no verified media appearances

Work History

4-2024
Account Assistant, Communications at KARLA OTTO
10-2023 - 4-2024
Public Relations Intern, Fashion & Beauty at KARLA OTTO
10-2023 - 10-2023
Public Relations Intern at TASK PR
10-2021 - 10-2022
Social Media & Marketing at Etre Cecile
6-2022 - 6-2022
Showroom Assistant at Paper Mache Tiger Limited

Education

10-2020 - 6-2023
Bachelor of Arts - BA from University of the Arts London
9-2015 - 7-2020
High School/Secondary Diplomas and Certificates from Liceo Internazionale Europeo Altiero Spinelli

More Information

Social Presence :

Prographics :

Exp : 2 Location : London Area, United Kingdom Job Level : Junior Designation : Account Assistant, Communications at KARLA OTTO
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Anna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Anna take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Anna

Personality Compatibility


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