Anna Poesinger

Evaluator
DISC Type : dsc

Digital Marketing Manager at Self Employed

Austria

Overview

Anna Poesinger is a marketing strategist who helps founders turn keynotes, podcasts, and webinars into client-generating systems. With a background in Communications & Future Marketing, she specializes in strategic content repurposing that builds authority while maintaining her clients authentic voice.

She is a strong proponent of bringing back the em dash, arguing that generic AI tools have overused and stripped the personality from it.

Personality Overview

Quality Focused

Hard To Convince

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Content Repurposing
Her core business focuses on turning one-time content efforts like webinars and keynotes into a long-term system for generating new clients for founders.
Authentic Voice Marketing
She frequently emphasizes that content should have personality and sound human, believing people follow individuals, not just generic information.
AI in Content
Discusses using AI as a tool for efficiency in content creation but warns against letting it create flat, generic text that lacks a personal touch.

Media Appearances

Anna has no verified media appearances

Work History

3-2024
Digital Marketing Manager at Self Employed
11-2023
Copywriter & Marketing Strategist at Self Employed
5-2022 - 1-2023
Account Project Manager at Klaiton
4-2020 - 3-2022
International Marketing Manager at PLConcepts GmbH & Co KG
8-2018 - 12-2019
Jr. Marketing & Communications Manager at VIRTUE Austria GmbH (A VICE Company)

Education

4-2017 - 5-2018
Communications & Future Marketing from GBSB Global Business School
10-2012 - 10-2015
Bachelor's degree from University of Vienna

More Information

Social Presence :

Prographics :

Exp : 7 Location : Austria Job Level : Middle Designation : Digital Marketing Manager at Self Employed
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Anna

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Anna take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Anna

Personality Compatibility


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