Anna Schoenbaum- DNP, MS, RN, NI-BC, FHIMSS, FAAN

Examiner
DISC Type : sc

Vice President and Chief Digital Application Officer at Penn Medicine, University of Pennsylvania Health System

Baltimore City County, Maryland, United States

Overview

Anna has no verified overview

Personality Overview

Tough To Convince

Late Adopter

Unexpressive

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Anna has no verified topics they care about

Media Appearances

Anna has no verified media appearances

Work History

3-2025
Vice President and Chief Digital Application Officer at Penn Medicine, University of Pennsylvania Health System
1-2021 - 4-2025
Vice President- Applications, Digital Health & Predictive Health at Penn Medicine, University of Pennsylvania Health System
5-2021 - 10-2021
Associate Vice President- Applications, Digital Health & Predictive Health at Penn Medicine, University of Pennsylvania Health System
1-2018
Adjunct Faculty II at University of Maryland School of Nursing
4-2025
Faculty Associate at University of Maryland School of Nursing

Education

Doctorate of Nursing Practice-DNP from University of Maryland Baltimore
Master of Science - MS from University of Maryland Baltimore

More Information

Social Presence :

Prographics :

Exp : 14 Location : Baltimore City County, Maryland, United States Job Level : Leadership Designation : Vice President and Chief Digital Application Officer at Penn Medicine, University of Pennsylvania Health System
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Anna

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Anna take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Anna

Personality Compatibility


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