Anna Shaffer

Questioner
DISC Type : c

Managing Director at JLL

Washington, District of Columbia, United States

Overview

Anna Shaffer is a Managing Director at JLL and leads the Mid-Atlantic Tenant Advisory Practice. With over 16 years of experience, she specializes in advising government contractors, technology companies, and nonprofits on their commercial real estate needs. She earned a Bachelor of Science from Virginia Tech.

Deeply committed to her alma mater, Anna is the co-chairperson of Virginia Techs Real Estate Industry Advisory Board. She frequently speaks at university events, advising and mentoring undergraduate students on careers in real estate and helping them secure internships.

She was recently honored at Bisnows DMV Women Leading Real Estate Awards for her significant impact on the industry.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

Tenant Representation
As the leader of JLL's Mid-Atlantic Tenant Advisory Practice, she has extensive experience representing tenants in lease negotiations and strategy.
Real Estate Education
Serves as co-chair on the Virginia Tech Real Estate Industry Advisory Board, where she actively mentors and advises students pursuing careers in the field.
Women in CRE
Recognized as an honoree at Bisnow's DMV Women Leading Real Estate event, highlighting her leadership and influence in the industry.

Media Appearances

Anna Shaffer | Managing Director, Brokerage | United States. Featured in JLL

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JLL appoints Anna Shaffer SVP. Featured in CityBuzz

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Work History

1-2019
Managing Director at JLL
10-2016 - 12-2024
Real Estate Industry Advisory Board Member at Virginia Tech
11-2012 - 12-2018
Assistant Director at Savills-Studley, Inc. - Commercial Real Estate Advisors
6-2007 - 10-2012
Brokerage Services at CBRE

Education

1999 - 2003
Education details unavailable from Virginia Tech - Pamplin College of Business

More Information

Social Presence :

Prographics :

Exp : 18 Location : Washington, District of Columbia, United States Job Level : Mid-senior Designation : Managing Director at JLL
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Insights For Selling To Anna

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anna is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Anna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Anna move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Anna take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Anna

Personality Compatibility


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