Annabel James

Enthusiast
DISC Type : i

Co Founder at Age Space

London, England, United Kingdom

Overview

Annabel James is the Co-founder of Age Space, an online resource for individuals caring for elderly relatives. Leveraging her background in corporate fundraising and philanthropy, she holds an MSc in Philanthropy and Social Investment and a degree from Durham University. Her career includes roles at NSPCC and Burson-Marsteller.

Annabels passion for supporting carers stems from her personal experience looking after her own mother. She is an active advocate for social campaigns related to later-life care, dementia awareness, and supporting domestic abuse survivors, frequently promoting these causes through her professional network.

She describes her platform, Age Space, as the "Mumsnet for the middle-aged", aiming to help the millions of carers in the UK.

Personality Overview

Consensus Focused

Non-Confrontational

Optimistic

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Elderly Care
Co-founded Age Space, a one-stop online resource providing information, guidance, and community for those caring for elderly parents or relatives.
Supporting Carers
Her work is driven by her own difficult personal experience, aiming to provide a supportive community for the UK's 7 million carers.
Social Impact Campaigns
Actively leads and promotes campaigns like #preparetocare to encourage families to have essential conversations about later-life planning and care.

Media Appearances

Annabel has no verified media appearances

Work History

5-2015
Co Founder at Age Space
1-2008
Owner at Magenta Projects
2002 - 2008
Director of Charities at Gcap Media
6-1999 - 7-2002
Head of Corporate Fundraising at NSPCC
5-1995 - 5-1999
Director, Corporate practice at Burson-Marsteller

Education

1982 - 1985
General Arts! from Durham University
1980 - 1982
Education details unavailable from cranleigh school, surrey

More Information

Social Presence :

Prographics :

Exp : 36 Location : London, England, United Kingdom Job Level : Leadership Designation : Co Founder at Age Space
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Insights For Selling To Annabel

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annabel is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Annabel

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Annabel move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Annabel take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Annabel

Personality Compatibility


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