Annabel Riggs in

Annabel Riggs

Examiner · DISC type cs
Head of Marketing Technology at Proton
📍 United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
14 Years
Current Role
Head of Marketing Technology
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Annabel shows up

Tough To Convince
Unexpressive
Process Oriented

They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Priorities

Topics Annabel cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2025
Head of Marketing Technology
Proton
1-2022 - 7-2025
Senior Technology Consultant
VML
1-2021 - 1-2022
Head of Digital Marketing Operations, Americas.
HSBC
1-2020 - 1-2021
Head of Digital Data, Americas
HSBC
2-2018 - 1-2020
Product Manager, MarTech & Analytics Platforms
Expedia Group
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Master of Arts - MA
The University of Edinburgh
Master of Philosophy - MPhil
University of Glasgow
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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