Annabel Riggs

Examiner
DISC Type : cs

Head of Marketing Technology at Proton

United Kingdom

Overview

Annabel has no verified overview

Personality Overview

Tough To Convince

Unexpressive

Process Oriented

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Annabel has no verified topics they care about

Media Appearances

Annabel has no verified media appearances

Work History

7-2025
Head of Marketing Technology at Proton
1-2022 - 7-2025
Senior Technology Consultant at VML
1-2021 - 1-2022
Head of Digital Marketing Operations, Americas. at HSBC
1-2020 - 1-2021
Head of Digital Data, Americas at HSBC
2-2018 - 1-2020
Product Manager, MarTech & Analytics Platforms at Expedia Group

Education

Master of Arts - MA from The University of Edinburgh
Master of Philosophy - MPhil from University of Glasgow

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Mid-senior Designation : Head of Marketing Technology at Proton
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Insights For Selling To Annabel

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Annabel is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Annabel

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Annabel move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Annabel take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Annabel

Personality Compatibility


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