Anne Jacquier

Critic
DISC Type : C

Marketing Director at Demant

Lyon, Auvergne-Rhône-Alpes, France

Overview

Anne Jacquier is an adaptable Marketing Director with over 15 years of experience building high-performing teams in the B2B and B2B2C sectors. Educated at Université de Rouen, her colleagues describe her as intelligent, precise, and strategic, with a talent for bridging the gap between sales and technical departments.

She is highly regarded for her ability to plan and execute exceptional, high-value corporate events that deliver impactful results for her organization.

Personality Overview

Critic

Information Seeker

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Building Marketing Teams
Has over 15 years of experience building and leading innovative, high-performing marketing teams with a focus on trust and collaboration.
B2B2C Marketing
Her experience at Demant and Sonova Group shows a deep focus on marketing strategies that bridge business clients and end consumers, particularly in the healthcare sector.
Strategic Product Launches
Consistently praised for delivering standout product launches by developing effective go-to-market strategies and managing the product lifecycle.

Media Appearances

Anne has no verified media appearances

Work History

2023
Marketing Director at Demant
2020 - 2023
Sr. Marketing Manager Shared Servives Sonova Canada at Sonova Group
2015 - 2020
Marketing Manager Eastern Canada at Phonak
2009 - 2015
Marketing Manager at SSI SCHÄFER

Education

2013 - 2014
Master's degree from Université de Rouen
2008 - 2009
Master's degree from Université Jean Monnet Saint-Etienne

More Information

Social Presence :

Prographics :

Exp : 17 Location : Lyon, Auvergne-Rhône-Alpes, France Job Level : Mid-senior Designation : Marketing Director at Demant
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Insights For Selling To Anne

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anne is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Anne

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Anne move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Anne take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Anne

Personality Compatibility


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