Kasper Christensen

Doer
DISC Type : sd

Sr. Global Brand Manager | Trintellix / Brintellix (vortioxetine) at Lundbeck

Copenhagen, Capital Region of Denmark, Denmark

Overview

Kasper is a Senior Global Brand Manager at Lundbeck, managing the commercial lifecycle of key pharmaceutical assets like Trintellix and Abilify Maintena. With an MBA from the University of Georgia, he has deep expertise in global brand strategy. Colleagues describe him as strategic, visionary, and patient-focused.

He received the Johnson & Johnson ENCORE Platinum award for his work developing the Late Lifecycle Excellence Framework for Janssens EMEA region.

Personality Overview

Deliberate Doer

Long-term Focused

Strategic Planner

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Pharma Lifecycle Management
His career focus at Lundbeck and Janssen has been managing the entire commercial lifecycle of pharmaceutical brands, from launch to loss of exclusivity.
Global Brand Strategy
As a Senior Global Brand Manager, he leads the evolution of brand strategy for major assets, including positioning, messaging, and campaign development.
Behavioral Science
He is recognized for his advocacy and use of behavioral science to leverage data and generate new insights for informed decision-making.

Media Appearances

Kasper has no verified media appearances

Work History

1-2020
Sr. Global Brand Manager | Trintellix / Brintellix (vortioxetine) at Lundbeck
1-2018 - 12-2019
Sr. Global Brand Manager | Abilify Maintaina (aripriprazole) at Lundbeck
8-2013 - 1-2016
Lifecycle Management Leader at Janssen, Pharmaceutical Companies of Johnson and Johnson
1-2013 - 2017
Life Cycle Leader - NEUROSCIENCE (2013-2017) and HEMATOLOGY (2015-2017) at Janssen, Pharmaceutical Companies of Johnson and Johnson
1-2012 - 1-2013
CNS Leader - Europe, Middle East & Africa at Janssen, Pharmaceutical Companies of Johnson and Johnson

Education

2006 - 2007
MBA from University of Georgia - Terry College of Business
2001 - 2005
BA from University of Central Florida

More Information

Social Presence :

Prographics :

Exp : 21 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Sr. Global Brand Manager | Trintellix / Brintellix (vortioxetine) at Lundbeck
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Insights For Selling To Kasper

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kasper is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kasper

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kasper move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kasper take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kasper

Personality Compatibility


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