Raphael Bastos

Critic
DISC Type : C

Global Brand Manager at Lundbeck

Denmark

Overview

Raphael is a global marketing professional with over a decade of experience in the pharmaceutical industry at companies like Lundbeck, Aspen Pharma, and GSK. He holds a Pharmacy degree and an MBA, specializing in turning complex challenges into clear strategies for launches, portfolio management, and digital transformation.

His leadership style is people-oriented, believing in fostering team growth through dialogue, empathy, and collaboration. He is passionate about bridging strategy with execution to drive impact for patients and healthcare professionals.

He has a specialized skill set in areas like anesthetics, immunology, and psychiatry, combining scientific knowledge with marketing expertise.

Personality Overview

Objective Thinker

ROI Driven

Critic

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Pharmaceutical Marketing
His entire career has been focused on marketing within the pharmaceutical industry, covering areas like psychiatry, respiratory, and immunology.
Omnichannel Experience
He lists omnichannel and customer experience as key passions, focusing on bridging strategy with execution to better serve customers.
Digital Transformation
He has a proven track record in digital transformation projects within the pharmaceutical space, a key theme in his professional summary.

Media Appearances

Raphael has no verified media appearances

Work History

6-2024
Global Brand Manager at Lundbeck
9-2023 - 6-2024
Marketing Specialist at Lundbeck
6-2021 - 9-2023
Senior Marketing Analyst at Lundbeck
8-2018 - 6-2021
Marketing Analyst at Aspen Pharma Group
8-2016 - 11-2017
Marketing Analyst at GSK

Education

6-2023 - 12-2024
Master of Business Administration - MBA from FGV - Fundação Getulio Vargas
Farmácia from Universidade Federal do Rio de Janeiro

More Information

Social Presence :

Prographics :

Exp : 10 Location : Denmark Job Level : Middle Designation : Global Brand Manager at Lundbeck
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Insights For Selling To Raphael

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raphael is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Raphael

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Raphael move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Raphael take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Raphael

Personality Compatibility


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