Anne-Marie Burugu

Enthusiast
DISC Type : i

Nairobi, Nairobi County, Kenya

Overview

Anne-Marie Burugu is a versatile business leader, serving as the Managing Director of Bia Tosha, a major family-run beverage distribution company. She is also the co-founder of Vivo Fashion Group, which has grown from an activewear brand into East Africas largest ladies fashion house, expanding from Kenya to the US.

Anne-Marie has a profound passion for fitness and leading an active lifestyle. She engages in a wide array of activities including spinning, running, yoga, pilates, golf, and has even taken on a personal challenge to exercise for 30 minutes every day for a year. She swam competitively in her youth.

Her fashion brand, Vivo, was born directly from her love for dance and fitness after noticing a gap in the local activewear market.

Personality Overview

Consensus Focused

Story Driven

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Fashion Entrepreneurship
Co-founded Vivo in 2011, which has become East Africa's largest ladies' fashion brand, designing and manufacturing 100% in Africa.
Personal Fitness
Has a deep personal commitment to fitness, engaging in numerous sports and undertaking a 365-day daily exercise challenge she shared publicly.
Family Business Leadership
Took over as Managing Director of Bia Tosha, her family's large-scale beverage distribution business, in 2011.

Media Appearances

Reinvention & Living Vibrantly in Midlife with Anne-Marie Burugu. Featured in Spotify

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Anne Marie Burugu Profile 2010. Featured in Medium

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Work History

Anne-Marie has no verified job history

Education

Anne-Marie has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : Nairobi, Nairobi County, Kenya Job Level : N/A Designation : N/A
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Insights For Selling To Anne-Marie

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anne-Marie is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Anne-Marie

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Anne-Marie move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Anne-Marie take some risk or not?

  • They can take some low-probability risks if needed.

You And Anne-Marie

Personality Compatibility


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